KGC provides strategic brand planning and marketing based on extrapolating consumer insights from fieldwork, customer interviews and primary research. But we go far beyond an advertising campaign. KGC determines how a consumer or product dilemma can be solved using an appropriate strategic co-marketing partner. This “partner” can take the form of another product, a corporate partner, a key vendor, an entertainment or sponsorship entity, etc.

 
“The KGC team’s strategic insights and business relationships have helped us achieve double-digit margin growth”
Wilson Sporting Goods

What happens when you combine two strong brands, mix in an integrated co-marketing campaign that offers a new consumer/product solution and then stir up both brands’ reach into a mutually desired target audience? You get marketing power to the nth degree! Co-Marketing benefits include:

 

increased target reach
reciprocal advertising benefits
retail sell-in power
margin improvement
increased display & feature
sales!
shared brand equity
expanded distribution
deeper market penetration/share
program cost efficiencies

KGC offers visionary counsel, along with a track record of increasing profitability, enhancing brands and developing winning strategies. We have far-reaching CPG, B2B & technology experience including concept development, market/competitive analysis, budget forecasting/ROI analysis & product introduction/management.

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K.G. Consulting, Inc. Oakbrook Terrace Tower Center, One Tower Lane, Suite 1700, Oakbrook Terrace, IL 60181 (o): 630/573-6023 (f): 630/573-5205
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