Below are some case study "snapshots" that demonstrate our breadth of marketing expertise. Enjoy!
ConferenceIQ Social & Mobile Launch Strategy
Business Dilemma: ConferenceIQ, the world's largest independent ratings service for business conferences and events (think Angie's List meets TripAdvisor) needed a coordinated social & mobile effort. KGC secured global blog, LinkedIn, Facebook & Twitter contributions, developed inbound link strategies and developed the framework for a mobile app.
Wilson Tennis & Propel Fitness Water - Shopper Marketing Strategy
Business Dilemma: Wilson Tennis wanted a brand partner to drive sales & excitement on-shelf and generate retailer sell-through. KGC negotiated a co-marketing relationship with Propel Fitness Water including new packaging design & configuration (a Propel sample was placed in Wilson Tennis ball multi-packs), couponing and a GWP. Wilson generated double digit profit growth over the previous year and Propel secured new distribution outlets and generated trial among non-users.
Chicago Title Insurance Company - Custom Research & New Brand Identity
Business dilemma: Chicago Title needed a new brand identity to differentiate its Commercial Business while paying homage to its corporate look. KGC conducted custom focus groups and phone surveys to identify customer/employee brand insights and built a creative platform and new brand positioning for the company.
Community Pain & Stress Clinics - Start-Up Strategy and Partnership with Mercy Hospital
Business Dilemma: A growing acupuncture healthcare provider needed guidance in expanding its services in Chicago. KGC aligned the client with a respected hospital network that mirrored their brand philosophy and negotiated clinic space and marketing support, saving client millions in operational costs. The clinic was profitable within 11 weeks and daily customer visits increased over 500%.